We were commissioned by Primark to produce 4K content for Europe’s biggest video wall housed in their brand new flagship Oxford Street store.

A big video wall demands big content – so we developed the creative to incorporate 3 different content strands for each department – Womens, Mens and Kids; each of which required a unique graphic identity and accompanying launch film.

Against a pressing deadline we spent 3 wonderful days at Park Royal’s huge studio 1 – shooting with a crew of 45, a cast of 25 and job lot of cool toys – and what we delivered was 3 literally massive campaign films.

At the same time our animation team were developing the 3 graphic approaches and idents. By launch day we had created 15 minutes of 4k content that were projected on the big screen. We then re-versioned the films for Primark’s instore screens around the world.

What we did: creative treatments, script writing, storyboarding, casting, production design, shoot, equipment hire and transport, editing, sound design and mixing, picture grade and final online.