Mood Paint

Directed by James Moore

“The best car viral of the year” was how Marketing Week described our April Fools spot for Peugeot.

We collaborated with our friends at MPC to produce photo realistic CGI effects and convinced far too many people that Mood Paint was now a reality; paint that changed colour depending on your mood and all controlled by sensors on the steering wheel. Job done.

What we did: creative treatments storyboarding, animatics, 2D & 3D Motion design, editing, sound mixing, picture grade and final online.