Turning the usual underdog-rises-to-win-the-day concept on its head, James Moore’s music video for ‘Be Your Shadow’ sees a lowly wrestling gym junior take on his hero and willingly lose.

The concept was loved by the label and the team quickly whipped it into shape – developing a nostalgic 80s world, full of kooky characters and tight-fitting spandex.

What we did: creative treatments, script writing, storyboarding, production design, two-day shoot, drone operator and hire, equipment hire and transport, editing, sound design and mixing, picture grade and final offline.